Our Culture

We are motivated by an entrepreneurial spirit and a hunger for excellence. We recognise and reward initiative and boldness; value curiosity and appreciate the opportunities in challenges. Never satisfied with standing still, we are on a voyage that aims to push the limits of possibility in our industry.

We aim to constantly reduce the carbon footprint of our steel, discovering new ways to build our infrastructure, and use advanced technology to improve the efficiency of our steel manufacturing process. We are already planning for development of future projects, product and service concepts designed with the goal of enhancing the value we bring to our customers. Believing that nobody ever reaches their full potential, we encourage our 400+ employees to challenge themselves so they can develop, grow and progress.

We envisage to grow our operation through all parts of the steel value chain, wherever we see opportunities to create value. This includes downstream transformation and distribution activities, especially where these provide synergies to our core activities in steel. We appreciate the value of serving clients at all levels with higher steel demand and sophisticated, high-value product offerings, and lower steel demand which offer strong long-term growth potential.

Maintaining a fortress balance sheet provides us the financial flexibility critical to ongoing investment in our existing asset base as well as empowering us to take advantage of opportunities to transform our business for the future thus ensuring long-term sustainability and consistent shareholder returns.

Our capacity to effectively execute this strategy is down to our most valuable asset, our people. Acknowledging our distinctive organisational DNA, we work to maintain the entrepreneurial spirit and hunger for excellence that has been the backbone of our growth and is key to our promising future. And wherever we are in the realm of our operations, the safety and wellbeing of our people is always at the forefront of our priorities.